A trip to London this spring won’t be complete without a visit to COS (collection of Style). The new fashion concept that’s set to land in London’s shopping heartland, with a sleek William Russell designed Regent Street flagship, opened 16 March.  COS is described as the progeny of H&M that merges high fashion attributes (meticulous fabrics finish and fit) with ground level pricing; creating inspirational design that’s financially accessible.

COS splices its design flair with attainable prices for both men and women. These are immaculately produced wardrobe perennials: incorporating clean-cut accessible design with just a wink of character; a subtle design twist that lends each garment a modernist edge. This chic sounds very ZARA. So it will be interesting to see if  you can track track down an understatedly cool cocktail dress without paying top fashion-house dollar. Or find mens dapper with glove-like modern-edge tailoring minus the telephone figures price tag.

‘It is fashionable essentials, reinvented classics and the latest trends,’ says Rebekka Bay COS’s womenswear designer.

‘The focus is quality in terms of the fabrics, fit and finish. It’s ready-to-wear level design at high street prices. Plus, there are lots of fundamental pieces, like the perfect fitting piqué polo shirt; crisp shirting; classic T-shirts and cashmere V-necks,’ adds Michael Kristensen, COS’s menswear designer.

COS’s London launch will be followed by a roll-out tour of COS store openings in Germany, Belgium and the Netherlands at the end of March.

Source: H&M press release 16/3/2007

<a href=”http://technorati.com/claim/v5k9g86vta” rel=”me”>Technorati Profile</a>

This entry was posted on Tuesday, March 27th, 2007 at 8:04 am and is filed under Travel & Shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.