She Speaks
While Japan’s sampling salons haven’t hit the U.S. yet, this is a similar alternative. This online market research and product testing service aims to help brands produce better products and services geared towards women by giving the target consumer a voice. Tapping into the average female’s natural love of freebies and samples, the site invites women to sign up, set their preferences, receive email alerts about free products they can test and keep, and then opt to test out (or pass on) whichever products they choose. Once the designated test-run is over, testers hold onto the free items but are required to fill out an online survey detailing their overall experience and perception of the product/service (which can be anything from a hair care product to a book). www.shespeaks.com
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